Tuesday, July 6, 2010

Sandwich Science™ Report

There's an outstanding new report from India which purports to show that...well, in their words:

"Based on some concrete market fundamentals, we anticipate that the sandwich segment will register one of the most impressive growths in overall fast food market of the US during our forecast period, thus becoming one of the most dominating market segments in the fast food industry.

"Our systematic and thorough research studies the US fast food market to give an insight into its various segments, including Burgers, Sandwiches, Pizza/Pasta, Mexican, Chicken, Snacks, Seafood and Asian. The comprehensive analysis of the market has identified burgers market as the highest share-holder at present, but future will see a revival of the market when other segments will also post rapid growth." (emphasis supplied)

I question a few things about the study - after all, burgers are clearly sandwiches, and sandwiches DO exist in Mexican food (tortas), chicken (chicken salad), snacks (tea sandwiches), seafood (po' boys) and Asian food (Bahn Mi anyone?). Regardless, if the zodiac sign for Sandwich hadn't been replaced by stupid Gemini (the symbol of which is clearly a sandwich), we would say that Sandwich was ascendant. Momentum is entirely on our side and resistance is futile. For those of you who didn't believe us before, you now have to argue with Sandwich Science™ AND Sandwich Statistics™.

If anyone wants a copy of this important and impressive new research, there's a link at the bottom of the article.


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