Opinion - Reuben Dagwood
A typical approach to marketing is to create a product that “isn’t your father’s [whatever]”. This is not a new phenomenon to our generation. In fact this has been going on for decades. It’s a simple way to add life to a product by attempting to appeal to “the younger crowd”.
Sometimes, this approach involves nothing more than a change in marketing campaign. Take the same product and make some hip young ads for it. It’s a relatively inexpensive way to appeal to a whole new batch of customers.
Another approach is to make some dramatic decisions regarding the packaging and the composition of the product itself. This can be a bit more expensive, but also, in essence, creates a whole new product, eliminating any concern of offending the loyal followers of your original item.
And then, there is the third variety: the face raping destruction of an icon. And, in this vein, I submit to you the attempt to do so to our beloved idea of a sandwich by the American company, KFC: The Double Down Sandwich.